BEN STEPHENSON
Professional Experience
MARKETING/CREATIVE CONTENT MANAGER
2013-present
Direct creative team of internal and external senior copywriters
Ensure creative helps company meet or exceed qualified lead and revenue goals (projected $413 million for 2017)
Establish strategy, voice, and direction for all marketing content, company events, and delivery channels
Develop theme and creative direction for company’s annual user conference (3,300 attendees anticipated in 2018)
Lead communication strategy/production of confidential communications, including for five company acquisitions since 2011
Collaborate with internal design teams, stakeholders, and external agencies to ensure projects are completed on time and budget
Direct and improve creative workflows to ensure employee and internal-client transparency and satisfaction
SENIOR COPYWRITER
2010-2013
Authored all demand generation, client retention, event, partner, and sales campaigns, collateral, and materials
Lead execution of all confidential communications, including for company acquisitions and executive announcements
LEAD COPYWRITER, BRAND & CREATIVE
2007-2010
Directed/authored brand voice and content for world’s largest ticket marketplace
Managed creative content execution for company partnerships, including with Major League Baseball, Madonna, Ryan Seacrest, and UFC
SENIOR PUBLIC RELATIONS WRITER
2005-2006
Made advertorial production a profitable venture for first time in agency’s 45-year history
MEDIA RELATIONS COORDINATOR/ASSISTANT
1998-2003
• Executive Editor for annual Sharks Yearbook and Assistant Editor for Sharks Magazine, the Sharks annual Information/Media Guides (training camp, regular season and postseason) and Rink Report, the organization’s newsletter
• Coordinated all print and broadcast interview requests from local, national or international media outlets
• Performed necessary media relations and traveling secretary duties when representing the team on the road, at the annual NHL Entry Draft, All-Star Game and NHL Award Ceremonies